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11 Automated Email Marketing Tools for Ecommerce

Use email marketing tools to help build, nurture, and grow your brand awareness. Many ecommerce businesses don’t leverage email marketing to grow their brand. Or they’ll use it in a way that turns customers away from the business.

But email marketing can be a powerful tool to introduce new products, increase sales, and build your brand reputation.

Look through our list of the top email marketing services that you can start using today to build your customer list. Most, if not all, of these services offer the same basic features, so don’t let the lack of detail stop you from using any one service.

Some of these email marketing services even have a free plan for small businesses! We’ll note the cost of their most basic plan or tell you if there’s a free option so you’ll have an idea of costs.

ActiveCampaign

The most basic plan for up to 500 contacts starts at $9 per month billed yearly with limited features and up to 3 users. Plans are based on number of contacts.

  • Email marketing
    • Email segmentation
    • Subscription forms
    • Dynamic content
    • Split testing
  • Marketing automation
    • Site tracking
    • Event tracking
    • Automation goals
    • Automation map
    • Attribution
    • Split action
  • Sales and CRM
    • Contact and lead scoring
    • Gmail extension
    • Mobile app
    • Machine learning
    • Win probability
  • Messaging
    • SMS
    • Site messages
    • Facebook audiences

AWeber

The most basic plan with access to all features and up to 500 subscribers starts at $19 per month.

  • Email newsletters
  • Drag and drop editors
  • HTML templates
  • Email automation
  • Tagging
  • Autoresponder follow ups
  • RSS to email
  • Integrations
  • Signup forms
  • Email API
  • Mobile apps
  • Subscriber management
  • Subscriber segmenting
  • Email tracking
  • Email deliverability rate

Benchmark

Benchmark has a free plan that supports up to 2,000 subscribers and 14,000 emails per month.

  • Automation pro
    • Welcome series
    • Abandoned cart
    • Follow up series
  • Email designer
    • Drag and drop editor
    • Live editing
    • Responsive emails
    • Photo editing
    • Email templates
    • Code editor
  • Grow your audience
    • List building
    • Signup forms
    • List management
      • Segment
      • Import
      • Integrate
    • Automations
      • Contact list automation
      • Engagement automation
    • Polls and surveys
  • Tracking and reports
    • A/B testing
    • Inbox checker
  • Apps and integrations
    • Integrates with over 300 apps
    • Plugins
      • WordPress
      • Facebook
      • Shopify

Campaign Monitor

The Basic plan starts at $9 per month with core features included. Send up to 2,500 emails across campaigns and emails for this plan.

  • Email marketing
    • Drag and drop email builder
    • Templates
  • Marketing automation
    • Journey designer
  • Personalization
    • Segments
  • Contacts and segmentation
  • Sign-up forms
  • Analytics
  • Apps and integrations
  • Transactional email

Constant Contact

Plans are based on list size, with the cheapest plan being $20 per month for up to 500 contacts.

  • Creating and editing
    • Email templates
    • Email editing tools
    • Image library and file hosting
    • Email newsletter design tips
  • Contacts
    • List building tools
    • Contacts
  • Social and mobile
    • Social media marketing
    • Facebook lead ads
    • Mobile apps
  • Sending and tracking
    • Email tracking
    • Deliverability
    • A/B testing
    • Marketing calendar
  • PLUS features
    • Autoresponder
    • Event marketing
    • Shopify integration
    • Donations
    • Surveys
    • Coupons
  • Your account
    • Multi-user
    • Client management
    • Apps and integrations
    • Support and resources

Emma

Their lowest Pro plan is $89 per month with an annual contract. This allows up to 10,000 contacts and 1 user. Not all features of Emma are included in this plan, so you’d need the pricier plans to use all of the features.

  • List growth and segmentation
    • Guestbook for iPad
    • List segmentation
    • Email signup forms
  • Analytics and reporting
    • Integrations
    • Click-based heat map
    • Subject line split testing
    • Email analytics
    • Metrics (Android and iOS)
    • Compare emails
    • A/B content testing
  • Campaign creation
    • Marketing automation
    • Dynamic content
    • Multi-user accounts
    • Email inbox previews
    • Email templates
    • Marketing calendar
    • Landing pages
    • Email editor
  • Emma HQ
    • Private labeling
    • Account-level permissions
    • Admin dashboard
    • Asset and template sharing
    • Tiered account structure
    • Emma HQ overview

GetResponse

Their basic Email plan for a list size of 1,000 starts at $15 per month billed monthly. This plan includes limited email marketing and marketing automation features, and it’s available for 1 user only.

  • Email marketing
  • Landing pages
  • Marketing automation
  • Webinars
  • CRM
  • Autoresponders

Mad Mimi

The Basic plan is $10 per month for up to 500 contacts. It allows unlimited emails and storage.

  • Create, send, and connect
    • Mobile-friendly emails
    • Styles and modules
    • Save customized styles or clone work
  • List management
    • Automated suppression of bounces and unsubscribes
    • Segmentation
    • Add audience using CSV or copy and paste
    • Sign up forms
  • Reports and tracking
    • Real-time tracking
    • Pie charts
  • Delivery and security
    • Conform to best practices, unsubscribe links, and double opt-in
    • SSL
  • Stuff you can add
    • Webforms
    • Facebook signups
    • Drip campaigns
    • Social links
    • Signup IPs
    • Display names
    • Promotion tweaks
    • RSS to email
    • Google analytics
    • Multi-user
    • Custom domain
    • Mailer API
    • Etsy
    • Survey Monkey
    • Highrise
    • Stats sharing
    • Batchbook
    • FreshBooks
    • Salesforce
    • Zoho CRM

MailChimp

MailChimp has a free plan for up to 2,000 subscribers and up to 12,000 emails per month. If you want unlimited emails, then that’s only $10 per month for their next paid plan.

  • Create campaigns
    • Email
    • Landing pages
    • Postcards
    • Signup forms
    • Google remarketing ads
    • Facebook ads
  • Connect services
    • Eventbrite
    • Salesforce
    • Shopify
    • Woocommerce
    • …and more
  • Automate
    • Welcome series
    • Abandoned cart
    • Birthday messages
    • Product recommendations
    • Order notifications
  • Optimize
    • Segmentation
    • Testing
    • Reports
    • Personalization

MailerLite

MailerLite has a free plan for up to 1,000 subscribers and unlimited emails per month.

  • Create campaigns
    • Drag and drop editor
    • Custom HTML editor
    • Rich text editor
    • Free newsletter templates
    • Built-in photo editing
    • File manager
    • Mobile-friendly email newsletters
  • Track results
    • Email newsletter reports
    • Click maps
    • Opens by location
  • Grow subscribers
    • Pop-up subscribe forms
    • Landing pages
    • Embedded forms
    • Subscriber management
    • Unsubscribe page builder
  • Connect
    • Integrations
    • Developer API
  • Deliver
    • Email automation
    • RSS campaigns
    • Deliver by timezone
    • Auto resend
    • A/B split testing
  • More
    • User permissions
    • iPad subscribe app

SendinBlue

SendinBlue has a free plan with 300 emails per day and unlimited contacts.

  • Create email
    • HTML editor
    • Personalized emails
    • Responsive templates gallery
    • Email testing
  • Transactional emails
    • Transactional email templates
    • SMTP for transactional emails
  • Manage your contacts
    • Custom contact fields
    • Segmentation contacts
    • Add custom forms
  • Marketing automation
    • Scenarios builder
    • Lead scoring
    • Lead generation
  • Send emails
    • Deliverability test
    • Dedicated IP
    • Send time optimization
  • SMS marketing
    • Transactional SMS
  • Track your campaigns
    • Real-time statistics
    • Open and click-through reports
    • Heat map
  • Plugin integration
    • Plugins
    • API

Email Deliverability

If you’re looking for email analytics for your campaigns, then check these services out.

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