Etsy Alternatives for Artists to Market their Work
If you’re looking for Etsy alternatives to sell your handmade goods, then check out the sites below. We’ll list some of the most popular Etsy alternatives so that you can grow your business and gain more brand exposure.
Artists today have numerous marketplaces and outlets to gain exposure for the work. But choosing the right one can be a frustrating task since each outlet requires extra management. Most consumers are probably aware of Etsy, so we’ll go through different marketplaces artists can sell on today.
See the fees for 9 other major online marketplaces. Or expand your store and products to Google through Shopping Actions.
These sites are listed below in descending order of website traffic for the past month according to SimilarWeb. We’ll not only list marketplaces but also Print on Demand (POD) and ecommerce websites that are marketed toward artists. If you’re looking to expand beyond creative or artistic works, then check out our article on where you can source products to sell on Amazon and eBay.
These are marketplaces like Etsy where you can sell your handmade or handcrafted goods. You’ll find print-on-demand websites and other artist-friendly ecommerce websites below. The number next to website is what SimilarWeb shows as total visitors for the previous month.
Amazon really needs no introduction. This is by far the largest marketplace with the broadest reach and best brand recognition for online shoppers. One unique aspect of Handmade is that Amazon waived the Professional Selling Account fee of $39.99 per month. Instead, Amazon takes only its 15% commission on every sale.
Zazzle – 7.92M
Zazzle takes 30% commission of net sales (after taxes and shipping). There are some shipping fees as well if you use their shipping option. Both artists and designers as well as creators can list products on this marketplace.
Bonanza – 6.27M
One of the more popular handmade and crafts marketplaces after Etsy. Bonanza has a free 14-day trial and its fees are 3.5% up to $500 and a flat 1.5% for anything over $500. The Final Offer Value includes a 3.5% commission on any shipping amount over the first $10, so for an item with $15 shipping, you’d pay 3.5% on $5.
Storenvy – 4.64M
Storenvy’s fees are much like eCRATER’s fees in that both charge a flat referral fee for any purchases that are referred to your store. Storenvy takes a flat 10% referral fee for referrals. If customers buy directly from your Storenvy shop, then there are no fees.
Tictail – 3.68M
Tictail has no fees, commissions, or subscriptions. Sellers pay a transaction fee of 3.5% plus an additional 30¢ for each sale.
eCRATER – 1.74M
eCRATER advertises itself as both a marketplace and a free website/store builder. eCRATER has a slightly different approach to billing. The store is free, and there are no commissions unless the buyer is referred to your product through its main marketplace. Even then, the referral fees are only 2.9% when buyers purchase your product.
Ruby Lane – 1.16M
Ruby Lane specializes in vintage goods, so it’s more of a niche market for buyers. It’s also part of the Ruby Lane Group, which includes websites like RubyLUX and RealorRepro. Unlike other marketplaces that take a commission of the sale price, Ruby Lane charges a monthly subscription fee of $69 and a listing fee based on the number of products you list.
ArtFire – 487K
ArtFire has three subscription plans from $4.95 per month to $40.00 per month. Like eBay, ArtFire also has additional final valuation fees and listing fees. Sellers can also have their own shops.
Rebelsmarket – 482K
Rebelsmarket markets itself as the “#1 counterculture megastore.” If you’re selling niche items that appeal to this audience, then Rebelsmarket may be a good marketplace for your products. This marketplace has a simple pricing of 15% of sales, with no other listing or monthly fees.
Zibbet – 250K
Zibbet has a subscription plan starting at $4 a month if you pay annually. No listing or transaction fees are added, nor are there any commissions on the sale.
Artful Home – 184K
This website is more catered to artists who design home goods. There’s a review process for artists who join, and there’s a one-time onboarding fee of $300. If you’re accepted, Artful Home takes a 50% commission on all sales. There are no other subscriptions or fees.
Chictopia – 173K
Chictopia is an invitation-only marketplace that focuses on fashion trends. You’ll have to fill out their application before you can sell. Fans of Instagram will find the layout familiar. There are no listing or transactions fees. The monthly subscription is $24.99.
Aftcra – None Available
Aftcra limits its sellers to selling only handmade or handcrafted in the US products. Its commission is 7% of the sale, with no other fees.
Cargoh – None Available
Cargoh markets itself as a curated marketplace for independent designers. It has a simple flat commission rate of 10% of sales. The store is free and there aren’t any additional listing fees or subscriptions.
iCraftGifts – None Available
SimilarWeb does not have enough data available. Fees for selling on this marketplace aren’t as transparent as well.
Print on Demand
Merch by Amazon works like any other Print on Demand website. It’s invite-only, but artists can request an invitation. Like Amazon Handmade, Merch by Amazon gives artists the broadest exposure since products are available on Amazon’s marketplace. Artists earn a flat royalty rate based on the product sold. For a t-shirt with a listing price of $15.99, artists receive $2.36 in royalties.
Redbubble – 23.91M
Redbubble is a website for independent artists. The default margin for artists is 20% of the base price, the cost of Redbubble’s fees for materials. But you can adjust the margin. For calendars, Redbubble’s base price is $20. With the default margin of 20%, you’d get $4 USD for every calendar sale with your images.
Society6 – 5.32M
Society6 is a little more unique in that it offers iPhone cases and laptop skins. Sellers set the retail price and profit level. The difference between the retail price and the base product price is what sellers get to keep. For example, if the base price for a shirt is $20 and a shirt is $25, sellers keep the $5 difference.
Cafe Press – 4.05M
Cafe Press has 3 additional international marketplaces along with the USA. This marketplace has a base price for its products, and sellers determine the retail price. Sellers get to keep the difference between the retail price and the base price. For instance, if the seller sets the retail price of a mug at $15.99 and the base price is $10.99, the seller keeps $5.00. There aren’t any other fees, commissions, or subscriptions.
Spoonflower – 1.12M
Spoonflower has a slightly different model than other POD websites. Unlike other POD marketplaces, Spoonflower sets the price of the product. It then pays you a 10% commission based on total sales, with additional percentages if sales meet certain goals. No other fees, subscriptions, or costs are required.
Below are some ecommerce website and hosting platforms for artists who want to create their own store. This requires a lot more effort, but artists will ultimately control their work and pricing. Read our article on other ecommerce platforms to launch your business. If you don’t want to pay at first, then try one of these free ecommerce store options!
Use these Etsy alternatives to expand your brand and name recognition. As you develop a following, you’ll eventually want to create your own store since that will give you complete control over the prices. Use one or more of these marketplaces to broaden your audience and display your work!