15 Product Research Tools to Identify Opportunities on Amazon

Check out these product research tools that thousands of people use to identify product opportunities on Amazon. Take the guesswork out of what to sell on Amazon, and use the data gathered by these tools to make better, more informed decisions about what you should sell on Amazon and how much you’d make.

If you like these product research tools, then check out our massive list of Amazon apps, tools, and services to optimize and maximize your Amazon business!

The list will include features each tool offers, as well as any other notable points about the tool.

Once you find your product or niche, check out our article on these online B2B marketplaces like Alibaba to source your products! Or read our article on sourcing products.

Most of the product research tools will give you estimates, but these estimates can vary wildly amongst the tools. Don’t just take their word for it that a particular item will bring in that revenue. Do your research, and keep in mind that thousands of other people are using the same tools for research. Also keep in mind that the lead time for sourcing can be a few months or longer, so you may have competitors by the time your product lands.

We’ll list only the features that are relevant to product research. Many of these services and tools offer additional features as well.

SellerZen is not affiliated with any of these services, nor does SellerZen endorse any of these services. We’ve created this list only for informational purposes, so do your own due diligence before you sign up with any services listed in this article.


AMAchete home

  • Free 10-day trial
  • Chrome extension
  • See number of reviews, average review, date of listing, rank, and price at a glance
  • Profitability estimator
  • Product database


AMZInsight Home

  • Free trial (unspecified time) for any of the subscription plans
  • Niche analyzer
    • Shows top products and categories
    • Top buybox winners
    • Product popularity
  • Product tracker
    • Best Sellers Rank (BSR) tracking
    • Product tracking
      • Estimated sales
      • Estimated revenue
    • Amazon keyword monitoring


AMZScout page

  • Free 7-day trial
  • Track sales history of products
    • Includes seasonal trends
  • Chrome extension
  • Sales estimates
  • Sales rank
  • Historical data
  • Revenue estimates
  • Profit calculator
  • Product database


AMZShark home

  • The first month is free and then $299 per month thereafter
  • Sales tracker
    • Price history
    • Sales rank
  • Niche scout


ASINspector home

  • No free trial, but a one-time fee of $97 for the standard version or $147 for the pro version with a $10 monthly fee.
  • Best Sellers Ranking (BSR)
  • Mobile scan
  • Revenue estimator
  • Research niche
  • Idea generator (automatic keyword, product, and niche research)


AZanalyzer Home

  • Free 14-day trial
  • Product viability calculator
  • Profit calculator
  • Entire niche analysis (instead of individual products)
    • Sales data includes best sellers rank and reviews
    • Estimates include unit sales and revenue


CashCowPro Product Screenshot

  • Free 10-day trial
  • Sales data
    • Real-time sales, profits, promotions, and refunds
    • Best sellers rank and ranking
    • Stock levels and sales velocity


Egrow Home

  • Free plan with limited features
  • Product database
  • Live Amazon scanner
  • Saved searches
  • Product tracker
    • Track historical sales data for up to 90 days
      • Best sellers ranking, sales, and prices
  • Keyword and niche research tool

Helium 10 Xray

Helium 10 Xray page

  • Free plan with limited usage for Xray and other Helium10 tools
  • Chrome extension
  • Market data
    • Sales, price, reviews, and trends
    • Average sales rank, best sellers rank
    • Average and total monthly revenue
    • Current and average price
    • FBA fees
  • Success score

Jungle Scout

Jungle Scout Home

  • No free trial or plan
  • Chrome extension
  • Product database
  • Opportunity score
  • Search filters
  • Product data
    • Average sales, rank, price, and reviews


SellerApp Product Research Page

  • Free 7-day trial
  • Product database
    • Sales and revenue estimates, competition intensity, and sales rank
  • Search filters
  • Product ideas
    • Shows products with large changes in best sellers rank (BSR)
    • Newly-released products
    • Market trends or trending products
    • Wishlisted products

SellerLabs Scope

SellerLabs Scope page

  • No free trial, but 7-day money back guarantee
  • Sales data
    • Sales, fees, and revenue estimates
  • Search filters
  • Export keywords and products to list for tracking

Sellics Product Research

Sellics Product Research

  • Free 14-day trial
  • Search filters
  • Product database
  • Product detector
    • Estimated sales, sales rank, weight, reviews, and sellers
  • Niche analyzer
  • Sales tracking
    • Track actual sales volume

Unicorn Smasher

Unicorn Smasher Home

  • Free
  • Sales data
    • Prices, best sellers rank, reviews, ratings, and estimated sales
  • Accurate sales estimates
  • Opportunity score

Viral Launch Amazon Product Finder

Viral Launch Product Finder

  • No free trial, but 2 months free if paid annually
  • Search filters
  • Accurate sales estimates
  • Chrome extension
  • Product and market trends
  • Idea Score

That’s it for the most popular Amazon product research tools available online! Most have some kind of free trial that you can try to see if the service has the features you’re looking for. Even better are the ones that not only work well for you, but they also have other services that you can benefit from using.

Don’t forget to check out our article on sourcing products to find out where Amazon sellers get their inventory. Read through the used section to get an idea of how you can start selling online today, or scroll down to the selling on Amazon section to get ideas for sourcing new products!

If all you’re looking for is a product research tool, then paying a monthly subscription for a suite of tools you aren’t going to use seems like a waste. Instead, pay only for the tool you need. No single tool is 100% accurate with its estimates anyhow, and you shouldn’t base large business decisions on just one estimate. Instead, use these tools to supplement other data that you already have.

If you like this article on Amazon product research tools, then check out these other articles on Amazon tools and services: