Etsy Alternatives for Artists to Market their Work

If you’re looking for Etsy alternatives to sell your handmade goods, then check out the sites below. We’ll list some of the most popular Etsy alternatives so that you can grow your business and gain more brand exposure.

Artists today have numerous marketplaces and outlets to gain exposure for the work. But choosing the right one can be a frustrating task since each outlet requires extra management. Most consumers are probably aware of Etsy, so we’ll go through different marketplaces artists can sell on today.

See the fees for 9 other major online marketplaces. Or expand your store and products to Google through Shopping Actions.

These sites are listed below in descending order of website traffic for the past month according to SimilarWeb. We’ll not only list marketplaces but also Print on Demand (POD) and ecommerce websites that are marketed toward artists. If you’re looking to expand beyond creative or artistic works, then check out our article on where you can source products to sell on Amazon and eBay.

Marketplaces

These are marketplaces like Etsy where you can sell your handmade or handcrafted goods. You’ll find print-on-demand websites and other artist-friendly ecommerce websites below. The number next to website is what SimilarWeb shows as total visitors for the previous month.

Amazon Handmade

Amazon really needs no introduction. This is by far the largest marketplace with the broadest reach and best brand recognition for online shoppers. One unique aspect of Handmade is that Amazon waived the Professional Selling Account fee of $39.99 per month. Instead, Amazon takes only its 15% commission on every sale.

Zazzle – 7.92M

Zazzle takes 30% commission of net sales (after taxes and shipping). There are some shipping fees as well if you use their shipping option. Both artists and designers as well as creators can list products on this marketplace.

Bonanza – 6.27M

One of the more popular handmade and crafts marketplaces after Etsy. Bonanza has a free 14-day trial and its fees are 3.5% up to $500 and a flat 1.5% for anything over $500. The Final Offer Value includes a 3.5% commission on any shipping amount over the first $10, so for an item with $15 shipping, you’d pay 3.5% on $5.

Storenvy – 4.64M

Storenvy’s fees are much like eCRATER’s fees in that both charge a flat referral fee for any purchases that are referred to your store. Storenvy takes a flat 10% referral fee for referrals. If customers buy directly from your Storenvy shop, then there are no fees.

Tictail – 3.68M

Tictail has no fees, commissions, or subscriptions. Sellers pay a transaction fee of 3.5% plus an additional 30¢ for each sale.

eCRATER – 1.74M

eCRATER advertises itself as both a marketplace and a free website/store builder. eCRATER has a slightly different approach to billing. The store is free, and there are no commissions unless the buyer is referred to your product through its main marketplace. Even then, the referral fees are only 2.9% when buyers purchase your product.

Ruby Lane – 1.16M

Ruby Lane specializes in vintage goods, so it’s more of a niche market for buyers. It’s also part of the Ruby Lane Group, which includes websites like RubyLUX and RealorRepro. Unlike other marketplaces that take a commission of the sale price, Ruby Lane charges a monthly subscription fee of $69 and a listing fee based on the number of products you list.

ArtFire – 487K

ArtFire has three subscription plans from $4.95 per month to $40.00 per month. Like eBay, ArtFire also has additional final valuation fees and listing fees. Sellers can also have their own shops.

Rebelsmarket – 482K

Rebelsmarket markets itself as the “#1 counterculture megastore.” If you’re selling niche items that appeal to this audience, then Rebelsmarket may be a good marketplace for your products. This marketplace has a simple pricing of 15% of sales, with no other listing or monthly fees.

Zibbet – 250K

Zibbet has a subscription plan starting at $4 a month if you pay annually. No listing or transaction fees are added, nor are there any commissions on the sale.

Artful Home – 184K

This website is more catered to artists who design home goods. There’s a review process for artists who join, and there’s a one-time onboarding fee of $300. If you’re accepted, Artful Home takes a 50% commission on all sales. There are no other subscriptions or fees.

Chictopia – 173K

Chictopia is an invitation-only marketplace that focuses on fashion trends. You’ll have to fill out their application before you can sell. Fans of Instagram will find the layout familiar. There are no listing or transactions fees. The monthly subscription is $24.99.

Aftcra – None Available

Aftcra limits its sellers to selling only handmade or handcrafted in the US products. Its commission is 7% of the sale, with no other fees.

Cargoh – None Available

Cargoh markets itself as a curated marketplace for independent designers. It has a simple flat commission rate of 10% of sales. The store is free and there aren’t any additional listing fees or subscriptions.

iCraftGifts – None Available

SimilarWeb does not have enough data available. Fees for selling on this marketplace aren’t as transparent as well.

Print on Demand

Merch by Amazon

Merch by Amazon works like any other Print on Demand website. It’s invite-only, but artists can request an invitation. Like Amazon Handmade, Merch by Amazon gives artists the broadest exposure since products are available on Amazon’s marketplace. Artists earn a flat royalty rate based on the product sold. For a t-shirt with a listing price of $15.99, artists receive $2.36 in royalties.

Redbubble – 23.91M

Redbubble is a website for independent artists. The default margin for artists is 20% of the base price, the cost of Redbubble’s fees for materials. But you can adjust the margin. For calendars, Redbubble’s base price is $20. With the default margin of 20%, you’d get $4 USD for every calendar sale with your images.

Society6 – 5.32M

Society6 is a little more unique in that it offers iPhone cases and laptop skins. Sellers set the retail price and profit level. The difference between the retail price and the base product price is what sellers get to keep. For example, if the base price for a shirt is $20 and a shirt is $25, sellers keep the $5 difference.

Cafe Press – 4.05M

Cafe Press has 3 additional international marketplaces along with the USA. This marketplace has a base price for its products, and sellers determine the retail price. Sellers get to keep the difference between the retail price and the base price. For instance, if the seller sets the retail price of a mug at $15.99 and the base price is $10.99, the seller keeps $5.00. There aren’t any other fees, commissions, or subscriptions.

Spoonflower – 1.12M

Spoonflower has a slightly different model than other POD websites. Unlike other POD marketplaces, Spoonflower sets the price of the product. It then pays you a 10% commission based on total sales, with additional percentages if sales meet certain goals. No other fees, subscriptions, or costs are required.

Ecommerce Websites

Below are some ecommerce website and hosting platforms for artists who want to create their own store. This requires a lot more effort, but artists will ultimately control their work and pricing. Read our article on other ecommerce platforms to launch your business. If you don’t want to pay at first, then try one of these free ecommerce store options!

Big Cartel

IndieMade

Shopify

Use these Etsy alternatives to expand your brand and name recognition. As you develop a following, you’ll eventually want to create your own store since that will give you complete control over the prices. Use one or more of these marketplaces to broaden your audience and display your work!

Expanding to International Amazon Marketplaces

As of the time of this writing, there are 11 international Amazon marketplaces, and Amazon sellers can access them provided they meet the requirement. For the US, Canada, and European marketplaces, this means a credit card, a phone number, and tax information–the European market requires a VAT number as well. Amazon requires sellers to register for an account for each marketplace, with certain restrictions on marketplaces like India. Whatever marketplace you use, you must be able to use the local language.

Businesses with a Pro seller account in the US, Canada, or Mexico have a North America Unified Account that can sell across all three marketplaces. Sellers can also sign up for a European Unified Account that gives access to the UK, Germany, France, Italy, and Spain. Amazon Japan requires a separate seller account, while China and India have specific restrictions. Each country also has its laws and regulations, so you’ll have to know those before you begin.

The Unified Accounts allow you to access all marketplaces through a single seller account. You can switch markets through Seller Central.

Each marketplace is separate when you create listings. If you are selling on the North American Unified Account, then you’ll have to list your product three times. For instance, a product listed on the US marketplace will not automatically transfer to the Amazon Canada. Luckily, tools will automate the process for you with the Professional seller account.

Once you’ve registered to sell on an international marketplace, you can ship the order yourself or use Fulfillment by Amazon (FBA) Export. If you are Merchant Fulfilled, then you’ll have to handle customer service in the local language. Some services exist to help you with international sales, service, and translation, like InterCultural Elements. But using FBA will make the process much smoother for you.

You should not be using digital translation services to provide customer support. While Google Translate or translation apps may be helpful, they are no substitute for native customer support. Awkward phrasing, a lack of cultural knowledge, and poor grammar will reflect negatively on your ratings, and your reputation will undoubtedly suffer as a result. Instead, use a translation service with native speakers. You can find one on our list of Amazon tools and services under “Other.”

Using FBA Export for international shipping gives you several advantages. First, your items will ship to customers faster than fulfilling orders yourself since items are at fulfillment centers closer to the customer. Secondly, FBA Export will handle international shipping. Finally, Amazon provides customer service in the native language of the marketplace. Ultimately, you’ll be more competitive with local businesses.

For sellers in the European marketplace, Amazon offers 3 FBA programs. One is Pan-European FBA, which allows sellers to fulfill all European orders from a single inventory pool. Other European FBA programs are European Fulfillment Network (EFN) and Multi-Country Inventory (MCI). EFN allows you to store and ship your products across all five of the European marketplaces. With MCI, you send your most popular products closer to where your customers are, allowing them to receive those items faster.

The final decision you’ll have to make is whether or not to open a bank account locally for deposits. You can also choose to receive Amazon payments in your local currency. This service is known as Amazon Currency Converter for Sellers (ACCS). Of course, you’ll be subject to the exchange rate and fees associated with using ACCS, but for small businesses, this option may be more appealing.

With the suite of tools Amazon provides and Amazon’s brand recognition, businesses have no reason to limit their sales domestically. Registering and selling on multiple marketplaces will only serve to increase brand awareness and sales. By expanding your products internationally through Amazon, you could reach an audience of billions.

You can reach the Amazon Global Selling website here.